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ANALISIS FAKTOR YANG DIPERTIMBANGKAN DALAM PEMILIHAN LOKASI PIZZA COMBI MALANG

Firdausyah, Firha (2019) ANALISIS FAKTOR YANG DIPERTIMBANGKAN DALAM PEMILIHAN LOKASI PIZZA COMBI MALANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The beginning of Pizza Combi stood in the owner's garage in Malang in 2014. The purpose of this study is to find out and analyze the factors considered in choosing the location of the Pizza Combi restaurant in Malang and to find out and analyze what factors are most considered in choosing the location of Pizza Combi in Malang. This study uses factor analysis. Respondents in this study were 100 consumers at 3 Pizza Combi outlets in Malang. which has been determined using judgment sampling technique as the sampling method. Data collection using interviews, observation, documentation and questionnaires. The results of the study revealed that the factors considered in choosing the location of Pizza Combi restaurant Malang consisted of labor productivity, expansion, proximity to competitors, costs or prices, facilities, proximity to consumers and accessibility. The most considered factor in choosing this restaurant location is labor productivity factor.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311460
Thesis Advisors: Triningsih Sri Supriyati (0019085702 ), Baroya Mila Shanty (0704056701)
Keywords: factor analysis, restaurant location selection.
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201410160311460
Date Deposited: 23 Aug 2019 08:45
Last Modified: 04 Sep 2019 04:38
URI : http://eprints.umm.ac.id/id/eprint/51329

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