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MEKANISME INVESTASI LOGAM MULIA PADA PT. PEGADAIAN (PERSERO) CABANG BATU

Dewi, Ervista (2019) MEKANISME INVESTASI LOGAM MULIA PADA PT. PEGADAIAN (PERSERO) CABANG BATU. Associates Degree (D3) thesis, Universitas Muhammadiyah Malang.

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Abstract

This study aims to find out how the mechanism for applying MULIA product credit at PT. Pegadaian (Persero) Batu Branch based on the stages according to the operational standards set by the agency, describing the margins and benefits obtained by the customer if starting an investment with MULIA metal installments. As well as providing results from the product marketing strategy of PT. Pegadaian (Persero) Batu Branch. This type of research uses a qualitative and descriptive approach. The presentation is in the form of words. The data is obtained from the results of activities carried out directly and interviews with the parties concerned. The source of data applied is primary data sources, namely data obtained directly from interviews with active sources in the activities being examined, and also using secondary data sources taken from books. The results of the study show 1) The mechanism for credit application for MULIA metal products at PT. Pegadaian (Persero) Batu Branch has followed the prescribed procedures, as well as an easy and fast process plus benefits obtained by customers if the price of gold is increasing. 2) Product marketing strategy at PT. Pegadaian (Persero) Batu Branch uses a system of advertising, publicity, and personal sales to customers. So that products that are not known to the public can be more popular and make innovation the main principle.

Item Type: Thesis (Associates Degree (D3))
Student ID: 201610190511023
Thesis Advisors: Aris Soelistyo (0020126501), Zainal Arifin (0720077101)
Keywords: NOBLE Product Mechanism, Product Marketing Strategy, PT. Pegadaian (Persero) Batu Branch
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: 201610190511023
Date Deposited: 23 Aug 2019 04:39
Last Modified: 23 Aug 2019 04:39
URI : http://eprints.umm.ac.id/id/eprint/51179

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