Komalasari, Ike Gadis (2008) ANALISIS KEPUASAN PELANGGAN PADA PERUSAHAAN REJO AGUNG MALANG. Other thesis, University of Muhammadiyah Malang.
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Abstract
Target of this research that is to know satisfaction of customer at company of Rejo Agung Malang and to know variable quality of service which need to be improved. Accurate writer of satisfaction of customer at Rejo Agung Malang company covering five dimention quality of service, that are Tangibles, Reliability, Responsiveness, Assurance, and Emphaty. While for technique analysis data use Customer Satisfaction Index Analysis and Importance Performance Analysis (Kartesius Diagram). Pursuant to result of research can be concluded that satisfaction of customer company of Rejo Agung Malang has to fulfill at variables Tangibles, Responsiveness, and Emphaty, so that company has to remain to maintain the quality of service at third variables. While variable quality of service which need to be improved is variables Reliability and Assurance, because quality of service felt still less by customer.
| Item Type: | Thesis (Other) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economic > Department of Management |
| Depositing User: | Anggit Aldila |
| Date Deposited: | 14 May 2012 03:21 |
| Last Modified: | 14 May 2012 03:21 |
| URI: | http://eprints.umm.ac.id/id/eprint/5109 |
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