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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA MENABUNG DI BANK SYARIAH (Studi Pada Mahasiswa Ekonomi Syariah Universitas Muhammadiyah Malang)

Ikhsan, Kamal (2019) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA MENABUNG DI BANK SYARIAH (Studi Pada Mahasiswa Ekonomi Syariah Universitas Muhammadiyah Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine the effect of factors that influence student’s decision to save on islamic bank. This study use a Quantitative approach with the obej of student of Islamic economy at Muhammadiyah university of malang. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis of this research is multiple linear analysis. The results of this study indicate that simultaneously independent variables namely product, price, place, promotion, and religiusity have influence on the dependent variable namely student’s decision to save on Islamic bank. While partially these five variables have different effects, product does not have a significant effect on student’s decision to save on Islamic bank, and promotion have the effect but does not significant, while price, place, and religiusity has a significant effect on student’s decision to save on Islamic bank

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 210410510311119
Thesis Advisors: Fien Zulfikarijah (0707016601), Imamul Hakim (0729068004)
Keywords: Product, Price, Place, Promotion, Religiusity and decision
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Islamic Studies > Department of Islamic Economics (60206)
Depositing User: 201410510311119
Date Deposited: 26 Aug 2019 06:55
Last Modified: 26 Aug 2019 06:55
URI : http://eprints.umm.ac.id/id/eprint/51041

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