UMM Institutional Repository

STRATEGI PENGEMBANGAN WISATA PETIK JERUK MANDIRI DI DESA SELOREJO KECAMATAN DAU KABUPATEN MALANG

Gusvani, Rahmi (2019) STRATEGI PENGEMBANGAN WISATA PETIK JERUK MANDIRI DI DESA SELOREJO KECAMATAN DAU KABUPATEN MALANG. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (604kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (115kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (304kB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (250kB) | Preview
[img]
Preview
Text
BAB IV.pdf

Download (263kB) | Preview
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (385kB) | Request a copy
[img] Text
BAB VI.pdf
Restricted to Registered users only

Download (149kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (475kB) | Request a copy

Abstract

Agro tourism is a tour that utilizes the potential of agriculture as a tourist attraction. East Java, especially Malang regency has some potential agro tourisms to be developed. One of them is wisata petik jeruk mandiri (pick-your-own orange tourism) at Selorejo village. The purpose of this study is to find out external factors that become opportunity and threat, internal factors that become strength and weakness on developing the tour, and to determine a developing strategy of wisata petik jeruk mandiri at Selorejo Village. Metode of determining respondents of this study is using purposive sampling as determinant of manager respondent and accidental sampling as deteminant of tourist respondent. The data that being used is primary data. In this research the analysis method used is SWOT analysis. The results of this study indicate that the SWOT quadrant location is in quadrant 1. Development efforts of wisata petik jeruk mandiri at Selorejo Village has strength and opportunity or S-O strategy. The strategy that should be implemented is giving PRIMA (Presisi, Ramah, Intensif, Mutu, Antusias) service, making brochure and website, building photo spot, hold a tour promo, making tour unique souvenirs made by orange, making tour program titled “Little Farmer” and “Say YES to Farming!”

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510210311049
Thesis Advisors: Bambang Yudi Ariadi (0720026601), Ary Bakhtiar (0701019202)
Keywords: Pick-Your-Own Orange Tourism at Selorejo Village, Strategic, SWOT Analusis
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: 201510210311049
Date Deposited: 23 Aug 2019 06:11
Last Modified: 05 Sep 2019 07:14
URI : http://eprints.umm.ac.id/id/eprint/50997

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo