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PENGARUH PROMOSI MELALUI E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PRODUK FLOWINS

Riani, Eka Mevi Nandar (2019) PENGARUH PROMOSI MELALUI E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PRODUK FLOWINS. Bachelors Degree (S1) thesis, University Of Muhammadiyah Malang.

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Abstract

The ease of marketing products through online media, as well as the many benefits provided by online media such as broader market coverage, lower costs, 24-hour internet operating hours, and enabling closer and intense communication between business actors and consumers. This study aims to determine the effect of e-commerce promotion on purchasing decisions and customer satisfaction after purchasing Flowins products. The sampling method used was purposive sampling with a total of 80 respondents, the analysis used was quantitative descriptive and path analysis. The results obtained from this study indicate that the variables used show some results that have a significant effect and some do not have a significant effect. Purchasing decisions in general are not only based on promotional activities on social media and e-mail marketing only, but also can come from other factors other than those variables that can influence purchasing decisions. Interaction factors have the biggest influence on consumers of Flowins product purchasing decisions. While information quality factors have the biggest influence on Flowins consumer satisfaction.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201510210211150
Thesis Advisors: Harpowo (0707126201), Nur Ocvanny Amir (0715109001)
Keywords: Consumer Satisfaction, Effect of Promotion, Flowins Products, Purchasing Decisions.
Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: 201510210311150
Date Deposited: 23 Aug 2019 01:57
Last Modified: 03 Sep 2019 03:15
URI : http://eprints.umm.ac.id/id/eprint/50847

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