PELAKSANAAN PROMOSI DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN BATIK MADURA(Studi pada Home Industri Batik “UD.Gelatik” Kelurahan Gunung Sekar Kabupaten Sampang Madura)

Mufahhom, Mufahhom (2010) PELAKSANAAN PROMOSI DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN BATIK MADURA(Studi pada Home Industri Batik “UD.Gelatik” Kelurahan Gunung Sekar Kabupaten Sampang Madura). Other thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study was to determine the proper implementation of the campaign in an effort to increase sales volume in the Home Industries "UD.Gelatik" Mountain Village Sekar. The sample in this study is the owner of Home Industry "UD.Gelatik", assistant and employee. In implementation, this study included descriptive research using a qualitative approach with a descriptive approach is to obtain a true picture of the object whose purpose is to create descriptive images, descriptions of actual and accurate information on the facts of nature and the relationship between the phenomena of the problem and the variables studied. From the results of research conducted shows that proper implementation of the campaign in an effort to increase sales volume in the Home Industries "UD.Gelatik" Mountain Village Sekar Sampang Madura District is to hold exhibitions and public relations in various areas throughout the island of Java which is determined by local governments ( local government) and add a relation in time during the exhibition. Because of this during every activity exhibits the necessary costs in half by the Local Government (Local Government), local. Home advantage of this industry every month about 5 million, even more in the moment following the exhibition. In addition, shipments of goods in accordance with the order and place gone by free except for long distance is a means of promotion used UD.Gelatik. nggaran Home Industry UD.Gelatik include transportation costs, start-trip transportation costs to the place held an exhibition, transportation costs during the exhibition, the cost of lodging and meals during the exhibition, the cost of the guard booth and even the cost of decorations. Recruitment of employees came from his own family environment that has a high loyalty in creating products that will be promoted can be in accountable, whether quality or quantity of products to consumers. Making brand roughly around 2003 UD.Gajah Ulung UD.Gelatik replaced, due to the UD.Gelatik have the same name in his business, but business from UD.Gelatik owner is engaged in household equipment. Based on the results of the discussion can be concluded that Implementation of promotion in an effort to increase sales volume in the Home Industries "UD.Gelatik" more major exhibitions and public relations activities. Budget Home UD.Gelatik Industries include transportation costs, where the exhibition was held during the exhibition activities, lodging and consumption, and cost the guard booth and even the cost of decorations. Recruitment of employees came from his own family environment.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 14 May 2012 02:42
Last Modified: 14 May 2012 02:42
URI: http://eprints.umm.ac.id/id/eprint/5078

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