EFEKTIFITAS IKLAN TELEVISI KARTU SELULER FREN VERSI“ 1 KARTU CERDAS DAN HEMAT” MENGGUNAKAN EPIC MODEL (Studi Pada Mahasiswa Universitas Muhammadiyah Malang)

KUSTIANA, DJELAS (2008) EFEKTIFITAS IKLAN TELEVISI KARTU SELULER FREN VERSI“ 1 KARTU CERDAS DAN HEMAT” MENGGUNAKAN EPIC MODEL (Studi Pada Mahasiswa Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

The title of this research is the Analysis Of Effectivity on Television Advertising Of Fren Seluler “ 1 kartu cerdas dan hemat” Version ( Study to Student Of Economics Faculty, Muhammadiyah University, Malang ) by using EPIC Model method which used four critical dimensions: Empathy, Persuasion, Impact, and Communication. From the analysis bay using EPIC Model in this research, I measure a television advertisement Fren seluler card “ 1 kartu cerdas dan hemat” version effectivitiness by using Epic Model ( Emphaty, Persuasion, Impact, and Comunication) at student Of Faculty Of Economi Of Muhammadiyah University Malang. From research, obstained a following result: Emphaty dimension get effective result, persuasion dimension get effective enough result, Impact dimension get effective result, and Comunication dimension get effective result. Based an the conclusion above, it can be suggested that the company should improve more the easiness in product buying in order to improve the product buying as the effect of the advertisement effectivity.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 11 May 2012 03:55
Last Modified: 11 May 2012 03:55
URI: http://eprints.umm.ac.id/id/eprint/5059

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