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ANALISIS KEPUASAN NASABAH TERHADAP BAURAN PEMASARAN TABUNGAN TAPLUS PADA PT BANK NEGARA INDONESIA (PERSERO) TBK

Indrawati, Lia (2019) ANALISIS KEPUASAN NASABAH TERHADAP BAURAN PEMASARAN TABUNGAN TAPLUS PADA PT BANK NEGARA INDONESIA (PERSERO) TBK. Associates Degree (D3) thesis, University of Muhammadiyah Malang.

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Abstract

Customers satisfaction research on marketing mix (product, price, place, promotion, people) Taplus savings with the aim to determine customer satisfaction among the five dimensions. As well as providing a general description of Taplus customers by describing the percentage to find out the characteristics of Taplus customers. Research with a quantitative approach with a descriptive type with a Likert scale, research with a sample of 99 people by collecting questionnaire data distribution and documentation. The analysis technique used is recorded, processed, analyzed, concluded. The result of the study that in general Taplus customers middle and upper class customers. With the result of the study that the statement of gifts given to Taplus customers has not been a priority. Therefore PT. Bank Negara Indonesia (Persero) Tbk needs to give gifts to customers who are fond of saving.

Item Type: Thesis (Associates Degree (D3))
Student ID: 201610190511079
Thesis Advisors: M. Faisal Abdullah (0006045702), Syamsul Hadi (0727127202)
Keywords: Keyword: Satisfaction; marketing mix; Taplus savings
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: 201610190511079
Date Deposited: 22 Aug 2019 02:44
Last Modified: 22 Aug 2019 02:44
URI : http://eprints.umm.ac.id/id/eprint/50581

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