ANALISIS PENGARUH BAURAN PROMOSI TERHADAP PENJUALAN PERUMAHAN PADA PT. ADYA SURYA SATRIA MALANG

KURNIAWAN, YERRY (2008) ANALISIS PENGARUH BAURAN PROMOSI TERHADAP PENJUALAN PERUMAHAN PADA PT. ADYA SURYA SATRIA MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

PT. Adya Surya Satria is one of the peripatetic company is area development of housing. Since strarting the forming of this company remain to eksis in the middle of intercompany emulation of a kind. One of the activity done/conducted by PT. Adya Surya Satria to increase request of housing will is activity of designed marketing and executed by as good as possible, specially execution of promotion hotchpotch Pursuant to result of Test of F can know that by together variable of advertising, personal of selling, and promotion sales have an effect on signifikan to sale volume. As for contribution of advertising, personal of selling, and promotion sales to variation of change of sale volume is equal to 98,7%. Pursuant to result of test of t known that advertising have positive influence and signifikan to sale volume, thereby the make-up of the expense of advertising will cause the make-up of sale volume. In executing promotion hotchpotch, PT. Adya Surya Satria try to communicate with society about situation of company, quality and product which they offer. So that/ to be can walk efficient and effective, an promotion hotchpotch have to be arranged in such a manner to avoid extravagance of expense, energy, and time.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 11 May 2012 03:44
Last Modified: 11 May 2012 03:44
URI: http://eprints.umm.ac.id/id/eprint/5048

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