ANALISIS PENGARUH LINGKUNGAN TOKO TERHADAP PEMBELIAN ULANG (STUDI PADA TOKO “SENTRA SWALAYAN” CILACAP)

KURNIAWAN, KURNIAWAN (2008) ANALISIS PENGARUH LINGKUNGAN TOKO TERHADAP PEMBELIAN ULANG (STUDI PADA TOKO “SENTRA SWALAYAN” CILACAP). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research which done is of survey, where research do observation in done datacollecting in Store "Air Mancur" Kertosono with title that is: "THE INFLUENCE OF STORE ENVIRONMENT TO REBUYING (STUDY IN TOKO “SENTRA SWALAYAN”CILACAP)." Target of this research is to know influence of store environment covering store location, arrange store situation, arrange free stream situation and excitement in store have an effect on to loyalty customer of store "Sentra Swalayan” Cilacap. To know variable having an effect on dominant and have an effect on is not dominant to loyalty customer of Store " Sentra Swalayan” Cilacap. Analysis which is used in this research that using is technic of statistic which writer apply in this analysis use Logitregression utilize to know influence of free variable to variable tied. Hypothesis which is raised in this accepted proven research expressing that anticipated by shop location represent variable having an effect on dominant to loyalty customer of store " Sentra Swalayan” Cilacap. Pursuant to result of analysis can know that influence of free variable which cover: shop location, arrange shop situation, arrange free stream situation and excitement in store have an effect on to loyalty customer of store " Sentra Swalayan” Cilacap equal to 56,9% while the rest equal to influenced by variable -other variable which do not check or studied in this research. Pursuant to conclusion, hence writer can give suggestion in this research that is: from result of analysis shop loyalty covering shop location, arrange shop situation, arrange free stream situation of excitement and shop in shop had by Store " Sentra Swalayan” Cilacap during the time shall earn to be defended and improving so that consumer remain to loyal to store. Store " Sentra Swalayan” Cilacap expected can maintain excitement in store, where which have been created during the time. Expected store " Sentra Swalayan” Cilacap can create atmosphere go shopping balmy so that earning customer cant improving loyalty to store " Sentra Swalayan” Cilacap. To circle of study collegge for expected to next research to be able to complete research, by using other analysis appliance, enhancing the amount of sampel and also add the amount of indicator so that this research more is expanding.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 11 May 2012 03:21
Last Modified: 11 May 2012 03:21
URI: http://eprints.umm.ac.id/id/eprint/5039

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