PENGARUH PESAN IKLAN FRESTEA GREEN MY BODY DI TELEVISI TERHADAP KEPUTUSAN MEMBELI PRODUK(Studi Pada Mahasiswa UMM Jurusan Ilmu Komunikasi Angkatan 2008)

Maulana, Koko (2010) PENGARUH PESAN IKLAN FRESTEA GREEN MY BODY DI TELEVISI TERHADAP KEPUTUSAN MEMBELI PRODUK(Studi Pada Mahasiswa UMM Jurusan Ilmu Komunikasi Angkatan 2008). Other thesis, University of Muhammadiyah Malang.

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Abstract

The emerge of consumtive behavior among the teenagers beside coused by the influence of reference group, it’s denien caused by the advertisement on television. It’s mean, the indication of the emerge of consumtive behavior among the teenagers also caused by the advertisement’s attack on television that serving unsuitable messages with the fact. Usually those advertisements told their products are able to build a confiden, exclusive, appearance, etc so those things give support for consumer to try it. The power of audio visual are really effective in stimulating the teenager’s affaction till create happily. This attitude is absolutely implicate on the emerge of trying behavior or buying product that have been liked by teenagers. This reseach is purposed to know about the influence between the message of advertisement of Frestea Green My Body on television toward the student’s decision to buy product and to know how strong the influence of message advertisement from Frestea Green My Body on television toward the student’s decision to buy product. In this reseach the technique of data analysis is quantitative with on analysis model by using a simple regression analysis model. To know about the influence of message advertisement from Frestea Green My Body on television toward the student’s decision to buy the product are using a simple regression analysis is are technique for building the similarity of straight line and using that similarity to make an arithmetic. Based on accounting result, it concluded that the variable from Frestea Green My Body advertisement have a strong influence and significant toward the decision to buy product. From testing result regression can be called that the variable change buying decision caused of variable change from Frestea Green My Body advertisement for about 80,4%. The residue that caused by the other variable are not include in model in this research are for about 19,6%. Conclusion advertising message variables have a significant influence on purchase decisions of students, that means buying decision variable changes caused by the students due to the effects of advertising messages Thus, in this study can give contributions to the community to know with clarity and can follow up the information in the case of a decision in membeli product melakukan other researchers who will conduct research with the same research materials they should be doing more in­depth research and broader, Other researchers are expected to add material, the number of respondents and a more complete test equipment so that the results of future research could be better than this study.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 11 May 2012 02:27
Last Modified: 11 May 2012 02:27
URI: http://eprints.umm.ac.id/id/eprint/5021

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