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INDRAWATI, ERVITA DWI (2009) HARAPAN MASYARAKAT TEGALGONDO TERHADAP KEBERADAAN UNIVERSITAS MUHAMMADIYAH MALANG(Studi Pada Warga Gondang Di Desa Tegalgondo Kecamatan Karangploso Kabupaten Malang). Other thesis, University of Muhammadiyah Malang.


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Public Relations (PR) has become an important discipline, however PR basically is a discipline which investigates the relationship occurs between an organizations with its public. Many tasks should be done to hold the reputation and organization image in the eye of the public through communication activities run by PR organization, one of them is Community Relations program. Community Relations is one good strategy to develop relationship in the middle of company’s existence, where the developed principle is nice neighboring and mutual relationship thus the company could develop and finished more activity where the people would gain benefit of it. Community Relations as part of Public Relations has directly faced the company toward the social problems deal by the surrounding community of the company. Through community relationship approach, the company together with the surrounding society tried to identified, finding solution and to implementing action toward those issues. In this matter, the focus would rely on problem faced by the community not by the company. However, the impact of problem settling would have been felt by the company. To gain harmonic relationship with those communities, therefore we need to know what is expected and what is needed by the community from the existence of company around their neighborhood. This experiment is using structural functionalism and system theory where this theory explains that society is part of a social system consist of intermingling and sustainable elements which makes any transformation in one part will create another changed in another part. This is happening with the society of Tegalgondo and Muhammadiyah University of Malang, by the development of Muhammadiyah University, it will affect the development of society near by. Method used in this experiment is survey method. While the population is member of society lived near by Muhammadiyah University Malang, particularly those who lived in Dusun Gondang Desa Tegalgondo Kecamatan Karangploso, Malang regency. Sample used is 71 people and resulting 59 people meet the criteria of this experiment. Data collection technique is using questionnaire, interview and observation. Data analysis is using descriptive statistic analysis where data description is using frequency and tabulation tables. Result of the experiment showed that Tegalgondo society expectation is the highest over 59 respondent with 91,52% answers related with job opportunity created by Muhammadiyah University Malang and the next expectation is to meeting the need of alternative access between Gondang – Landungsari for motorcycle, where 91,52% of 59 respondent really expected the project since they had to turn their motorcycle far enough, beside because there are no public access for motorcycle has caused college student to choose rent-house placed in the front side of the campus instead of Tegalgondo area which is located behind Muhammadiyah University Malang.

Item Type: Thesis (Other)
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Anwar Jasin
Date Deposited: 10 May 2012 05:52
Last Modified: 10 May 2012 05:52

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