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ANALISIS EFEKTIVITAS IKLAN SHOPEE DI MEDIA SOSIAL (Studi Kasus Pada Mahasiswa Kampus III Universitas Muhammadiyah Malang)

Prabowo, Diemas Tri (2019) ANALISIS EFEKTIVITAS IKLAN SHOPEE DI MEDIA SOSIAL (Studi Kasus Pada Mahasiswa Kampus III Universitas Muhammadiyah Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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PENDAHULUAN.pdf

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BAB I.pdf

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BAB II.pdf

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Abstract

The purpose of this study was to determine the effectiveness of Shopee ads on Social Media, which was measured using the EPIC Model method. This research was conducted by distributing questionnaires to 120 respondents at the University of Muhammadiyah Malang using purposive sampling technique. The variables studied to measure the effectiveness of advertising are empathy, persuasion, impact, and communication. Based on the results of research and discussion using the EPIC model method, where the empathy variable scores an average of 455 which fall into the range of effective decision scales, persuasive variables score an average of 453 which fall into the range of effective decision scales, impact variables score an average of 443 which falls into the range of effective decision scales, and communication variables score an average of 462 which falls into the range of effective decision scales. Overall, the four EPIC variables (empathy, persuasion, impact, and communication) obtained an average total score of 450 which entered the range of effective decision scales.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311095
Thesis Advisors: Fien Zulfikarijah (0707016601), Sri Nastiti Andharini (0721026501)
Keywords: Effectiveness of advertising, social media, EPIC Models
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
L Education > L Education (General)
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201410160311095
Date Deposited: 21 Aug 2019 04:27
Last Modified: 21 Aug 2019 04:27
URI : http://eprints.umm.ac.id/id/eprint/50146

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