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Damayanti, Eva (2007) AKTIVITAS PUBLIC RELATIONS MIX DALAM MENGEMBANGKAN WISATA RITUAL GUNUNG KAWI (Studi Pada Yayasan Ngesti Gondo Gunung Kawi). Other thesis, University of Muhammadiyah Malang.


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Increasing number of tourist attractions in Indonesia, making competition in the world of tourism is tight. They compete to make the tourist objects are known by the public and increase the number of tourists. One is the Regional Tourism Ritual Mount Kawi, where the tourist area has a good prospect in the field of tourism. For face stiff competition, Public Relations at Mount Kawi Gondo Ngesti Foundation Public Relations Activities Mix done in developing these tourist areas. The research was conducted at the Foundation Ngesti Gondo Gunung Kawi, and the purpose of research This is to know how the Mix Public Relations Activities in Developing Tourism Region Ritual Gunung Kawi. Public Relations Mix is a combination of several functions and obligations of a practitioner PR consists of publication (publications), events (event programming), news (Manufacturing news), community involvement (community concern), inform or image (Inform or reach the image), lobbying and negotiation (lobbying and negotiation), and socialresponsibility (CSR). Sources of information in this study consisted of 4 persons: 1 person Public Relations, 2 parts Information Marketing, and 1 person the personnel. The research method used in This is a descriptive qualitative research. Technically, the researchers conducted interviews and observations with related parties directly and perform data collection form documents related to Public Relations Activities in developing a Regional Mix Gunung Kawi Ritual tour. Data were analyzed by using analysis domain, where researchers try to collect data, classify, and interpret into the form of a report description that aims to describe the activity Public Relations Mix in developing the Regional Tourism Ritual Gunung Kawi. In this study, researchers get the fact that the Foundation only Ngesti Gondo implement four of the seven activities Public Relations Mix, namely publication (publications), event (preparation programs), community involvement (a concern for the community), inform or image (to inform or reach the image). Based on the results of the study and after data analysis can be concluded that activity in the Mix Public Relations develop a Regional Tourism Rituals conducted Kawi Mountain Foundation Ngesti Gondo still less than optimal, therefore the application of public relations activity mix more maximized again especially at this time had been pioneered.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Zainul Afandi
Date Deposited: 10 May 2012 03:13
Last Modified: 10 May 2012 03:13

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