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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KAOS DI DISTRO MOLOTOF MERC

Ismawati, Ismawati (2019) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KAOS DI DISTRO MOLOTOF MERC. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine the effect of product quality and price on the purchasing decision of t-shirts on the Distro Molotof Merc. This type of research is quantitative. The population of this research is consumers of the Molotof Merc Distro in Malang. The number of samples in this study were 100 respondents. The sampling technique uses purposive sampling while the data collection technique uses a questionnaire. The analytical tool used is multiple linear regression analysis. The results showed that product quality and prices partially had a significant effect on purchasing decisions. In the dominant hypothesis test, the product quality variable is the variable that has the largest or dominant influence. Based on these results the researcher provides advice for companies to maintain and continue to improve product quality and set reasonable prices, so that consumers will be confident in making purchasing decisions on the product of the Distro Molotof Merc.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510160311206
Thesis Advisors: Rahmad Wijaya (0723036802), Sri Nastiti Andharini (0721026501)
Keywords: Product quality, Price, Purchase Pecision
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201510160311206
Date Deposited: 19 Aug 2019 03:14
Last Modified: 19 Aug 2019 03:14
URI : http://eprints.umm.ac.id/id/eprint/49542

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