ANALISIS PENGARUH IKLAN PASTA GIGI CLOSE UP MELALUI TELEVISI TERHADAP SIKAP KONSUMEN(Studi Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Muhammadiyah Malang)

JUWALIYAH, NUR (2008) ANALISIS PENGARUH IKLAN PASTA GIGI CLOSE UP MELALUI TELEVISI TERHADAP SIKAP KONSUMEN(Studi Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This Type Research represent survey study Management University faculty of economics student of Muhammadiyah Malang, with title " Analysis Influence Of Advertisement Tooth Paste of Close Up Through Television To Attitude Consumer ". Target of this research is to know influence of style variable is forwarding and message of advertisement to consumer attitude and to know which variable is which have an effect on dominant to attitude of consumer.In this research, researcher take hypothesis that is anticipated first of style variable is forwarding of and message of advertisement have an effect on to consumer attitude, anticipated by second of style variable of forwarding have an effect on dominant to attitude consumer.Technique taking of data by using method of accidential sampling with determination of amount of sample use formula of Yamane. used Method data collecting by giving questionaire to 100 student people becoming subject in this research. Instrument test conducted with validity test and of reliability.Analyzer used to know influence of tooth paste advertisement of close up through television to consumer attitude is analysis of regretion doubled, test of F and test of T.From result of examination of hypothesis, hence can be concluded that style variable is forwarding of advertisement and message of advertisement have an effect on significant to consumer attitude. And among both the variable which most dominant have an effect on to consumer attitude style variable is forwarding.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 09 May 2012 07:41
Last Modified: 09 May 2012 07:41
URI: http://eprints.umm.ac.id/id/eprint/4934

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