EFEKTIFITAS TERPAAN MEDIA INTERNAL HUMAS PEMERINTAHAN DALAM MEMENUHI KEPUASAN PENGGUNAAN MEDIA INTERNAL (Studi Pada Karyawan Sekretariat Pemerintahan Kabupaten Malang)

JANNAH, MIFTAHUL (2008) EFEKTIFITAS TERPAAN MEDIA INTERNAL HUMAS PEMERINTAHAN DALAM MEMENUHI KEPUASAN PENGGUNAAN MEDIA INTERNAL (Studi Pada Karyawan Sekretariat Pemerintahan Kabupaten Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

In the institude of government, media have a very important part in the communication prosses. Malang regency government as a important institute using an internal media of information that is Kanjuruhan magazine as a media to extend any kinds of information to the employe. From that media, the researcher can conclude that there are any excess in Kanjuruhan magazine, first Kanjuruhan magazine can be read reapeted and the second is Kanjuruhan magazine expose the activities of Malang regency government. The formulation of this research is to know the effective of internal attack media of government in order to fulfill the users satisfied of internal media? In the research, the researcher used the usses and gratification theory, theory that consider every people that is using media, conduct to fulfill the necessity in order to fulfill these necessity, public select what kinds media will be used, and than they select what kinds of message (program, heading news) will be deeply enjoyable. Type of research that is evaluative research. This research conducted in secretariat Malang regency of government, with 74 sample of employe and the removal of sample used Accidental sampling. The technique of data collector that used in this research is by kuesioner and documentation. The technique of data analysis that is used in this researcher is by using data analysis of sample regression line and to count the decrease or advantage of variable. Using the analysis of coefficient correlations and to know how variable contribution internal media attack to the variable of user satisfied internal used determinations coeffisien analysis The conclusion of the research is Kanjuruhan magazine is effective morder to fulfill the satisfied of the user, the variable total is X= 1262 and variable Y= 2114, total of correlations is 0,533 and total of variabel contribution is 28,4%. The researcher consider Kanjuruhan Megazine as Information media to be already representative due to the intenesting design and model of the magazine. It is supported by the result of research in wich Kanjuruhan magazine is a media that can fulfill the contentment the users of the internal media, although from information angel that is served by Kanjuruhan magazine impressed monotonous because it only contains information about Malang Pemkab.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NE Print media
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 09 May 2012 07:31
Last Modified: 09 May 2012 07:31
URI: http://eprints.umm.ac.id/id/eprint/4923

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