DWI RAHAYU, ENDANG (2007) PELAKSANAAN COMMUNITY RELATIONS dan COMMUNITY DEVELOPMENT PERUSAHAAN MIGAS (Studi Pada PT MEDCO E&P Indonesia di Tarakan). Other thesis, University of Muhammadiyah Malang.
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Abstract
Every company that stood in the middle society is bound to make people became restless and eventually the company will also face numerous obstacles. For that company PT MEDCO E & P Indonesia in Tarakan engaged in exploration and exploitation of oil and gas trying to establish its public relations baikdengan especially the community around the company. Given the very large role in the community forming public opinion and corporate image. And of course, every company must have corporate social responsibility that can be implemented through community activities relations and community development. In order to established a good relationship between communities around the company, PT MEDCO E & P Indonesia in Tarakan make it happen through the program activities of the community. This research was conducted at PT MEDCO E & P Indonesia in Tarakan, with the aim of know how the implementation of Community Relations and Gas Company. Community Relations PR is a communication activities undertaken by the parties represented by a public relations firm for to establish a good relationship between with the communities, so there's nothing here to feel aggrieved. Community Development is a development that the society aimed to improve the economic, social and cultural or make communities more independent. Type and basic research using qualitative descriptive approach or methodology. The number of respondents is determined using the technique of Snow Ball. Data collection techniques in this study using observation, interviews, and documentation. Engineering checking the validity of data using triangulation, which exploit the use of resources, intention is to perform cross checks or cross checking of data obtained (data from interview) with other data, including data from observation and data from documentation. Technically, the researchers conducted interviews and observations with the directly related as well as collecting data in the form of documentation relating Implementation of Community Relations with Oil and Gas Company. The data were analyzed using domain analysis, where researchers try to collect the data, then analyzed into a report that aims to describe the description of Implementation of Community Relations and Gas Company. In this study, researchers get the fact that PT MEDCO E & P Indonesia in Tarakan has been conducting community relations activities and community developmentnya, it's just because the background of public relations firm PT MEDCO E & P Indonesia is different and there is no specializing in the field of public relations in carrying out this activity still less than optimal. Based on the results of the study and after analysis of data can concluded that the implementation of community relations and community development company oil and gas is still less than optimal, this can be seen that here in PR implement communication less effective it is seen from keluhankeluhan of communities that do not exist forever. And from the observation that seen here as a public relations more company representatives as charities or caritatif only.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Social and Political Science > Department of Communication Science (70201) |
| Depositing User: | Zainul Afandi |
| Date Deposited: | 09 May 2012 07:31 |
| Last Modified: | 09 May 2012 07:31 |
| URI : | http://eprints.umm.ac.id/id/eprint/4921 |
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