ANALISIS PENGARUH PRODUK DAN HARGA TERHADAP PILIHAN MEREK RAKETKING79 ATAU CANON(Studi di Kota Malang)

Istirokah, Istirokah (2008) ANALISIS PENGARUH PRODUK DAN HARGA TERHADAP PILIHAN MEREK RAKETKING79 ATAU CANON(Studi di Kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research represent research of survey with title “ANALISIS PENGARUH PRODUK DAN HARGA TERHADAP PILIHAN MEREK RAKET (Studi pada 5 toko Olahraga di Kota Malang)” Target of this research is to know influence of indicators of product variable and price to product brand choice of raket and to know indicator of product variable and price having an effect on dominant to product brand choice of raket at 5 athletic shop in Unlucky Town. Used analyzer that is logistics regresi. While hypothesis test by comparing or see the level of Statistic of Wald following distribution pattern of Chi Square and of Partial Correlation. Pursuant to result of calculation of logistics regresi scored a point by R Square (coefficient of determinasi) equal to 42,6%. From the number can be interpreted that brand choice of raket by all consumer in 5 athletic shop Worse luck can be explained by indicators of product variable and price covering brand, quality of, tidiness, used materials and price buy which on the market. Pursuant to logistics regresi hhasil also can know that indicators of product variable and price having influence of signifikan to decision of brand choice by all consumer in 5 athletic shop Worse luck is the quality of from endurance ( X1.2), tidiness of mitas ( X1.3), used materials ( X1.5) and price buy which on the market ( X2.3). Price indicator buy which on the market from price variable represent indicator having an effect on dominant to brand choice of raket by all consumer in 5 athletic shop Worse luck that is at calculation of correlation of parsial got by number equal to 0,3972 as well as shown by Statistical value of highest Wald that is equal to 6, 111. From result of this research of company better more focussed the make-up of at indicators besides price indicator sell like emphasizing nicer quality or quality, tidiness, interesting colour desain, durabel materials and cheaper price without having to lessen quality and remain to maintain price buy because price buy which on the market product of raket the have dominant influence.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 09 May 2012 06:35
Last Modified: 09 May 2012 06:35
URI: http://eprints.umm.ac.id/id/eprint/4894

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