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PENGARUH KEPERCAYAAN MEREK, HARGA DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA YARIS DI AUTO 2000 KENJERAN SURABAYA

Hamidi, Hamidi (2019) PENGARUH KEPERCAYAAN MEREK, HARGA DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA YARIS DI AUTO 2000 KENJERAN SURABAYA. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to find out the effect of brand trust, price and after sales service toward buying decision of Toyota Yaris at Kenjeran Surabaya partially. This study is quantitative stud. Population of this study is consumer who have made a purchase Toyota Yaris at Kenjeran Surabaya. Data was collected using non probability sampling with total sample 100 people. Data collection technique was conducted by using questionnaire. Data analysis technique used multiple linear regression. The result of this study shows that brand trust, price and after sales service partially has significant effect to consumer buying decision. It means that high brand trust, affordable price and good after-sales service it, will be a consideration of consumer in making purchase.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510160311385
Thesis Advisors: Eko Handayanto (0023056801), Noor Azis (0022106701)
Keywords: Brand trust, Price, after sales service and buying decision
Subjects: L Education > L Education (General)
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201510160311385
Date Deposited: 15 Aug 2019 08:29
Last Modified: 15 Aug 2019 08:29
URI : http://eprints.umm.ac.id/id/eprint/48871

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