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Analisis Efisiensi Usaha Industri Tenun Gedogan Di Desa Pringgasela Kecamatan Pringgasela Kabupaten Lombok Timur

Alawiyah, Tuti (2019) Analisis Efisiensi Usaha Industri Tenun Gedogan Di Desa Pringgasela Kecamatan Pringgasela Kabupaten Lombok Timur. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study was to analyze the business income of the gedogan weaving industry in Pringgasela woven village in Pringgasela District, East Lombok, to analyze the business efficiency of the gedogan weaving industry in Pringgasela Village in East Lombok District, and to analyze the marketing channels of the gedogan weaving industry in Pringgasela Village Pringgasela District, East Lombok Regency, as well as To analyze the marketing channel of the gedogan weaving industry business in Pringgasela Village, Pringgasela District, East Lombok Regency. The method used in this study was descriptive with the unit of analysis, which was a craftsman who worked on the gedogan weaving industry in Pringgasela Village, Pringgasela District, East Lombok Regency. In this study using a sample of 45 respondents. The data obtained were analyzed using income analysis, R / C ratio analysis and descriptive analysisThe results of this study indicate that the average income received per month is Rp 936.543,17 with an R / C ratio of 1.88. The marketing channel taken by craftsmen through two channels, namely channel one, the craftsman directly sells the products to the final consumer and the channel of the two craftsmen through the retailer then to the final consumer. The obstacles faced by craftsmen are marketing difficulties (52.00%), capital (34.00%) and raw materials (14.00%).

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510180311142
Thesis Advisors: Wahyu Hidayat Riyanto (0724036501), Hendra Kusuma (0706118202)
Keywords: Weaving Industry, Efficiency Analysis, Income Level, Marketing Channels, Business Constraints
Subjects: L Education > LA History of education
L Education > LB Theory and practice of education
Divisions: Faculty of Economics and Business > Department of Development Economics (60201)
Depositing User: 201510180311142
Date Deposited: 13 Aug 2019 06:44
Last Modified: 13 Aug 2019 06:44
URI : http://eprints.umm.ac.id/id/eprint/48692

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