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REPRESENTASI AKULTURASI BUDAYA DALAM IKLAN (Analisis Semiotika Iklan Pariwisata Wonderful Indonesia Episode East Java)

Fiddiyan, Wahyu (2019) REPRESENTASI AKULTURASI BUDAYA DALAM IKLAN (Analisis Semiotika Iklan Pariwisata Wonderful Indonesia Episode East Java). Undergraduate (S1) thesis, University Of Muhammadiyah Malang.

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Abstract

Tourism advertising in Indonesia is a very good media to introduce to the world about the various potential tourism in various regions in Indonesia. Not only the potential of nature and beautiful scenery, but also the art and culture of the diverse. One example is the "Wonderful Indonesia" tourism advertisement that regularly promotes tourism in every region of Indonesia through advertisements uploaded by media sharing Youtube. From a wide variety of tourism ads "Wonderful Indonesia", the ads in "East Java" are quite interesting because in this episode many show the diversity of art and culture than its natural potential. In the advertisement it is shown that East Java is not only rich in indigenous cultures, but also culture that has been acculturated by foreign cultures. For that, through the Semiotics method Peirce, researchers analyzed the representation of cultural acculturation in tourism advertising "Wonderful Indonesia" episode "East Java" using Peirce triangle theory consisting of signs, objects, and interpretants. The result and conclusion of the study is that East Java Society is a plural society or a compound society, whose thinking they are open to adapt, to tolerate, to accept change, new things from outside East Java, so that the people of East Java as a majority can receive a good minority elements that enter East Java

Item Type: Thesis (Undergraduate (S1))
Student ID: 201210040311032
Thesis Advisors: Muslimin Machmud (196708241993031001 ), Novin Farid Styo Wibowo (10306110440)
Keywords: Cultural Acculturation, Intercultural Communication, Representation, Advertising, Semiotika Peirce.
Subjects: L Education > L Education (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: 201210040311032
Date Deposited: 12 Aug 2019 03:07
Last Modified: 12 Aug 2019 03:07
URI : http://eprints.umm.ac.id/id/eprint/48485

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