ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP PILIHAN PONSEL MERK NOKIA DI KOTA MALANG

IGUH, HIMAWAN (2009) ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP PILIHAN PONSEL MERK NOKIA DI KOTA MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Handphone cellular telephone be one of communication means without cable that make possible one can berkomunkasi 2 directions. via handphone will support activity will be effectiveer and efficient because space and time not again be obstacle to do activity keseharian especially communication. Many brands and handphone model sdia at market. will make has many alternative choice to will determine handphone brand that be bought. brand choice decision by consumer can be influenced by several factors. one of them marketing hotchpotch variable. will company must can to detect consumer behaviour to will achieve aim company itself. this watchfulness aim detects to what influential marketing hotchpotch variables significant towards handphone brand choice at Malang city. and to detect variable that has biggest contribution towards brand handphone choice Nokia at Malang city. Analyzer that used to detect to what product variable, price, promotion, and has influence significant towards brand handphone choice nokia at Malang city that is logistics regression analysis. From analysis result, knowable that influential marketing hotchpotch variables significant towards probability as big as 54,3%, the rest as big as 45,7% being influenced by variables other is not being putted into in model similarity. has influence significant towards brand handphone choice probability nokia at Malang city. Based on conclusion above, author can mengimplikasi that best side company to be more pay attention in handphone product pricing, for permanent can compete with company other without mengkesamping product, fluent distribution channel, and correct promotion tool. so that consumer will felt satisfied product.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 09 May 2012 04:26
Last Modified: 09 May 2012 04:26
URI: http://eprints.umm.ac.id/id/eprint/4845

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