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PENGARUH MARKETING MIX TERHADAP MINAT NASABAH DALAM MEMILIH PEMBIAYAAN MURABAHAH (Studi Pada BMT AMANAH BERSAMA BOJONEGORO)

Anggraini, Novita Dewi (2019) PENGARUH MARKETING MIX TERHADAP MINAT NASABAH DALAM MEMILIH PEMBIAYAAN MURABAHAH (Studi Pada BMT AMANAH BERSAMA BOJONEGORO). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine how the influence of marketing mix (people, product, location and promotion) against customer interest in choosing murabahah financing and which variables of the marketing mix that are most dominant influence customer interest in choosing murabahah financing at BMT Amanah with Bojonegoro. This study uses quantitative methods with the type of associative research. The data sources used in this study are primary data whose measurements use a Likert scale. While the sampling method uses simple random sampling, which is a sampling technique that provides equal opportunities for each customer to be sampled. This analysis includes validity and reliability test, classic assumption test, t test and F test, coefficient of determination R2 and multiple linear regression. The results showed that the variables people (X1), product (X2), location (X3) and promotion (X4) had an influence of 57.6% against customer interest in choosing murabahah financing. While 42.4% other is influenced by other variables outside the variables this research.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510510311054
Thesis Advisors: Sri Budi Cantika Yuli, Arif Luqman Hakim
Keywords: Keywords : People, Product, Location, Promotion, Customer Interest, Murabahah Financing
Subjects: L Education > L Education (General)
Divisions: Faculty of Islamic Studies > Department of Islamic Economics (60206)
Depositing User: 201510510311054
Date Deposited: 08 Aug 2019 02:51
Last Modified: 08 Aug 2019 02:51
URI : http://eprints.umm.ac.id/id/eprint/48235

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