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KORELASI BRAND IMAGE TERHADAP MINAT NASABAH MENABUNG DI BANK SYARIAH MANDIRI KOTA MOJOKERTO

Anggreini, Prastica Diah (2019) KORELASI BRAND IMAGE TERHADAP MINAT NASABAH MENABUNG DI BANK SYARIAH MANDIRI KOTA MOJOKERTO. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

In the present time, syariah banking has been develop significantl, it can be seen from many conventional banks which opendual systems with the syariah banking. Based so that, the competition in syariah banking is really tight. From the competition, best products from each syariah bankings is needed toincrease society interest to join and become customers. The purpose of this research to know the correlation of the brand image in to the customer’s interest to save their money at Syariah Mandiri Bank of Mojokerto City. Brand image is one of the factor to influence the cutomer’s interest to save the money. Type of the research is correlation with quantitative approach by using questioner for data collection method. Based on the counting of correlation analysis which has been done by the researcher, it shows that the conclusion of the research shows that there is a significant correlation between brand image and customer’s interest to save their money at Syariah Mandiri Bank of Mojokerto City and also shows that relations between brand image and customer;s interest to save the money is positif. Suggestion for the management of Syariah Mandiri Bank of Mojokerto City should always keep or maintain the brand image, developthe servuce, product and also priorotize customer’s convenience, and for the nect researchers can develop this research in the future.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510510311038
Thesis Advisors: Agus Purwadi, Rahmad Hakim
Keywords: Brand Image, Customer’s Interest to Save the Money
Subjects: L Education > L Education (General)
Divisions: Faculty of Islamic Studies > Department of Islamic Economics (60206)
Depositing User: 201510510311038
Date Deposited: 07 Aug 2019 06:32
Last Modified: 07 Aug 2019 06:32
URI : http://eprints.umm.ac.id/id/eprint/48082

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