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PENGARUH CITRA DESTINASI TERHADAP LOYALITAS PENGUNJUNG DENGAN DIMEDIASI OLEH KEPUASAN PENGUNJUNG WISATA MUSEUM ANGKUT KOTA BATU

Hirmawati, Miya (2019) PENGARUH CITRA DESTINASI TERHADAP LOYALITAS PENGUNJUNG DENGAN DIMEDIASI OLEH KEPUASAN PENGUNJUNG WISATA MUSEUM ANGKUT KOTA BATU. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The aims of this study are to examine and analyze the influence of destination images on visitor loyalty mediated by visitor satisfaction. The population in this study were Museum Angkut tourist visitors as many as 108 respondents with criteria for visits ≥3 times, aged 17-35 years and above. The analytical tool used is path analysis. The hypothesis test used is the t test and the sobel test. The results of this study indicate that there is a significant influence between destination image on visitor loyalty, visitor satisfaction with visitor loyalty, and destination image on visitor satisfaction. The sobel test results show that there is a significant effect of visitor satisfaction in mediating the influence of destination images on visitor loyalty. This study has proven that the destination image has an influence on visitor loyalty which is mediated by visitor satisfaction.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510160311014
Thesis Advisors: Ratih Juliati, Dicky Wisnu UR
Keywords: Destination image, path analysis, visitor loyalty, visitor satisfaction
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201510160311014
Date Deposited: 07 Aug 2019 05:55
Last Modified: 07 Aug 2019 05:55
URI : http://eprints.umm.ac.id/id/eprint/48060

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