Fauziah, Nurul (2019) Pengaruh Nilai terhadap Loyalitas Pengunjung yang dimediasi oleh Kepuasan Pengunjung Destinasi Wisata Batu Night Spectacular (BNS). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The aims of this research are to test and analyze the influence of the value received by visitors to tourist destinations on visitor loyalty mediated by visitor satisfaction. The population in this research were 108 visitors to BNS tourist destinations with criteria that had visited ≥ 3 times with the age range of 17-30 years. The analytical tool used is Path Analysis. This research uses hypothesis testing, t test and sobel test. The results of this research indicate that there is a significant influence between value on loyalty, satisfaction with loyalty, and value on satisfaction. The sobel test results showed a significant effect of satisfaction in mediating the effect of value on loyalty. This research has proven that the value received by visitors has an influence on visitor loyalty which is mediated by visitor satisfaction Keywords: Value, visitor satisfaction, visitor loyalty, tourist destination, path analysis.

Item Type:	Thesis (Undergraduate (S1))
Student ID:	201510160311042
Thesis Advisors:	Ratih Juliati, Dicky Wisnu Usdek Riyanto
Keywords:	Keywords: Value, visitor satisfaction, visitor loyalty, tourist destination, path analysis.
Subjects:	H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economics and Business > Department of Management (61201)
Depositing User:	201510160311042
Date Deposited:	08 Aug 2019 02:43
Last Modified:	08 Aug 2019 02:43
URI :	http://eprints.umm.ac.id/id/eprint/48059

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