STRATEGI PENGEMBANGAN PRODUK SEBAGAI SARANA UNTUK MENINGKATKAN VOLUME PENJUALAN PADA PT. PHOENIX MAS PERSADA LOMBOK

M. FAHMI, RAMDHANI (2010) STRATEGI PENGEMBANGAN PRODUK SEBAGAI SARANA UNTUK MENINGKATKAN VOLUME PENJUALAN PADA PT. PHOENIX MAS PERSADA LOMBOK. Other thesis, University of Muhammadiyah Malang.

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Abstract

Research conducted by the author in this case is to use descriptive study analysis, with the object of research at PT. Phoenix Persada Mas Lombok. With AA address. Gde Ngurah Cakranegara Lombok Barat - NTB with the title "Product Development Strategy As a Means to Increase Sales Volume At PT. Phoenix Persada Mas. " The purpose of this study was to determine the product development strategy as a means to increase the volume of sales at PT. Phoenix Mas Persada. Usefulness of research to be achieved, especially for a company that is as an input for the company on product development strategies and assessment procedures that can be done by the company. From the analysis of the internal environment can be obtained which is the result that the strength of the company that is on factor in this product that is branded and quality products offered. Pricing policy became the power factor. The last factor that into the power company that is about the promotion of factors that carried the company. Factor the product packaging has a neutral effect in the analysis of the internal environment. The factor which is a weakness that is on the selling price of the product, agents and transportation. The result of external environmental analysis may be obtained results that factor is an opportunity that is about the state of the economy that is with an indication there is no change in the rate of inflation, per capita income people who show an increase and economic growth. Another factor that into opportunities for the company that is about the government factor, then factor that into opportunities for the company that is about the demographics in this case an increase in the population and the development of technology. Based on the analysis of external and internal environmental conditions, the company's strategic alternatives that can be done is to implement the expansion strategy or market development. The calculation result of forecasting sales can be seen that an increase in sales at PT. Phoenix Persada Mas Lombok, where in 2009 the results of forecasting sales, which amounted to 171.959 million units in 2010 which amounted to 176.658 million units in 2011 which amounted to 181.357 million units. Based on the conclusions of the research, then put forward some suggestions that the company expected to pay attention to the internal condition of the company which is a weakness of the company. It is expected the company to anticipate or face the competition that happens it is expected the company to use all forms of power held by the company. It is expected that companies are trying to develop a wide range of marketing and supported by the guarantee of the quality of the products offered.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 09 May 2012 02:42
Last Modified: 09 May 2012 02:42
URI: http://eprints.umm.ac.id/id/eprint/4763

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