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Lutviana, Mida (2010) PERSEPSI PELANGGAN TENTANG PRODUKTIVITAS PRODUK OPERATOR SELULER(studi pada Pelanggan PT. Indosat Representatif Lumajang). Other thesis, University of Muhammadiyah Malang.


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Business in telecommunication has risen and fallen which had big effect to the development of telecommunication market. The interesting phenomena was the massive competition between cellular operator, where the operator competed to be the best. The competition was not only on price, but also facility to satisfy the consumer’s needs. One of the real operator competition could be seen from commercials of the cellular operator. The intensity was more rapid than before. It could make the customer easier to move using another operator’s product. Product competition force a new breakthrough to a product. Market share, where the customer become the major target in developing a product. Just like the changing demand of the customer all times, product also tried to follow the market demand. It caused many inovation which was done by the company to fit the customers’ wishes. In marketing, the customer is the king. Customers’ demand become the most important thing in product marketing. If the customer has no more intention to a product, the customer would search another product with various innovation to the product Perceptin is an experience about object, event, or relation by concluding information and receiving a message. Perception had two kinds, they were positive perception and negative perception. Productivity is a mental attitude which considered that today should be better than yesterday, and tomorrow should be better than today. The work today should be better from yesterday and tomorrow should be better than today, and so on. Product is everything could be offered to the market to be attention, owed, used, or consumed to satisfy the needs of the user. Besides, product concept declared that consumer would like the best product, performance, and the most innovative attitude. The research was descriptive, located in Galeri Indosat, JlSuwandak Barat No.48 Lumajang. The subjects were people knew and felt the productivity commitment of PT. Indosat. Data collection technique was by in-depth interview. While data analysis technique divided into three parts, they were data reduction, categorization, and synthesis. Customer perception about usage and management of call tariff, sms, or mms, whether to the same operator or different operator were positive perception. It caused by many customer knew about Indosat product. Perception of a feature given to make the service and comfort easier in PT. Indosat’s products were positive perception, since there was so many customers used Indosat features products and they felt that they were easy in using them. Customer perception about various PT. Indosats product was positive perception since there was so many customer used Indosat programs. Customer’s perception about knowledge and customer’s faith in using PT. Indosat’s reach and the network quality for calling, sms, or mms were positive perception since there were so many customers stated that the network have been better from the latest months, since there was still network annoyances with low intensity.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 09 May 2012 02:34
Last Modified: 09 May 2012 02:34

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