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“USULAN STRATEGI PEMASARAN PADA UKM ROTI IMPIAN DENGAN MENGGUNAKAN METODE BLUE OCEAN STRATEGY” (STUDY KASUS : UKM CAKE PISANG RAJA IMPIAN)

Akbar, Yusril Ihza (2018) “USULAN STRATEGI PEMASARAN PADA UKM ROTI IMPIAN DENGAN MENGGUNAKAN METODE BLUE OCEAN STRATEGY” (STUDY KASUS : UKM CAKE PISANG RAJA IMPIAN). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The strategy competition is one of the key to face the business competition which is more challenging. The total of competitor which is increasing cause UKM Roti Impian trapped in the marketing competition situation which is more highly competitive. The strategy used is blue ocean strategy. This study is use Qualitative approach with descriptive research and the data collection used interview, questionnaire an observation. The data is collected from three cpmpetitive UKM with companies which is have the same product. This study is used the data collection from questionnaire made for canvas blue ocean strategy to know the position before UKM Roti Impian aplly the blue ocean strategy. Besides, the SWOT analysis is applied to determine the perception from the shared questionnaire.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201310140311150
Keywords: Blue Ocean Strategy, Marketing Strategy, UKM Strategy
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Engineering > Department of Industrial Engineering (26201)
Depositing User: Sulistyaningsih Sulistyaningsih
Date Deposited: 17 Jul 2019 07:36
Last Modified: 17 Jul 2019 07:36
URI : http://eprints.umm.ac.id/id/eprint/47124

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