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PENGARUH BIAYA DISTRIBUSI DAN PROMOSI TERHADAP VOLUME PENJUALAN MADU DI PERUSAHAAN PT KEMBANG JOYO SRIWIJAYA KARANGPLOSO, MALANG

Kumalasari, Atika (2019) PENGARUH BIAYA DISTRIBUSI DAN PROMOSI TERHADAP VOLUME PENJUALAN MADU DI PERUSAHAAN PT KEMBANG JOYO SRIWIJAYA KARANGPLOSO, MALANG. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

he company definitely wants an increase in the number of sales volumes each year which in turn will have an impact on increasing revenue so it is necessary to know what are the most appropriate factors to increase sales volume. This study aims to 1. To determine whether the distribution and promotion costs affect the sales volume of honey in the company PT Kembang Joyo Sriwijaya 2. To find out which variables of the distribution and promotion costs affect the sales volume of honey in the company PT Kembang Joyo Sriwijaya. The sample of this study uses purposive sampling method that is deliberately. The data used in this study are time series data in the form of reports on distribution costs, promotion costs and sales volume of honey in million rupiah from 2017-2018, which amounted to 24 data. The statistical test used is multiple linear regression. The results of this study are that distribution costs affect the sales volume of honey. Promotion costs affect the sales volume of honey. The results of this study indicate that PT Kembang Joyo Sriwijaya in developing its marketing is very broad and already has approximately 55 outlets throughout Indonesia so that their distribution is extensive. In addition, many promotional strategies that have been carried out are brochure printing, social media, tester, endors and so on. So that this can increase the sales volume of PT. Kembang Joyo Sriwijaya

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510210311019
Keywords: Multiple Linear Regression, Honey, Influence
Subjects: H Social Sciences > HB Economic Theory
S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 17 Jul 2019 06:36
Last Modified: 17 Jul 2019 06:36
URI : http://eprints.umm.ac.id/id/eprint/47101

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