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KOMUNIKASI PERSUASIF MANAJEMEN PASAR TURI BARU DALAM MENINGKATKAN JUMLAH KIOS YANG BUKA

Luqmannurrahmat, Rifqy (2019) KOMUNIKASI PERSUASIF MANAJEMEN PASAR TURI BARU DALAM MENINGKATKAN JUMLAH KIOS YANG BUKA. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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PENDAHULUAN.pdf

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BAB I.pdf

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Abstract

The background of this research is the stall owners in New Turi Market who do not want to open their stalls. This condition has an impact on the New Turi Management’s finance, because the owners who decline to open their stalls do not want to pay for the building maintenance fee. The research problem is how is the persuasive communication of New Turi Market’s management in increasing the number of the open stall. The objective o the research is to know and to explain the persuasive communication of New Turi Market’s management in increasing the number of the open stall. This research applied a concept from Malvin L. De Fluer & Sandra J. Ball-Roceach about persuasive communication strategy consisted of psychodynamic strategy, sociocultural strategy and the meaning construction strategy. The concept of psychodynamic is building a good emotional between persuader and persuadee. The concept of sociocultural strategy is someone’s attitude is influenced by people around. Meanwhile, the concept of the meaning construction strategy is someone’s attitude that can be influenced by knowledge. The research method used was qualitative approach, while the research type was descriptive and the basis of the research was Case Study. The data of this research were obtained by conducting interview and documentation, whereas the research subject was all member in New Turi Market management organizational structure. The data analysis technique used was from Miles, Huberman, and Saldana. The research result showed that in conducting persuasive communication, the management used psychodynamic strategy by communicating in face to face with to the stall owners by using local language, every stall owner who wanted to convey complaints face to face to the management will be asked first about personal problem and every complaint regarding the stall in New Turi Market and the management would give the solutions. For the sociocultural strategy, the management applied it by taking a deep approach to the stall owners who had met the management, such as always giving solutions regarding the problem faced and by doing so, the stall owners who had met the management would tell other stall owners not to be afraid of opening their stalls, because if there was any problem the management would help them. The management applied the meaning construction strategy by giving detail information when issuing a new policy, so that the stall owners could accept it.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410040311327
Keywords: Persuasive Communication, Modern Market and New Turi Market
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 13 Jul 2019 01:35
Last Modified: 13 Jul 2019 01:35
URI : http://eprints.umm.ac.id/id/eprint/47001

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