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TEMA DAN SASARAN ARTIKEL PROGRAM PARIWISATA ( Analisis Isi Pada Web Wonderful Indonesia )

Cahyani, Maulidya Febiana Anggi (2019) TEMA DAN SASARAN ARTIKEL PROGRAM PARIWISATA ( Analisis Isi Pada Web Wonderful Indonesia ). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The Indonesian Ministry of Tourism made a program of 10 priority destinations which became a strategic area of national tourism called "10 New Bali" which was later strengthened through Wonderful Indonesia's branding. Web Wonderful Indonesia has become one of the media used in disseminating the beauty of Indonesian tourism. In Wonderful Indonesia web, there are content with various kinds of themes aimed at various kinds of goals. This study aims to find out about the themes and objectives of articles related to tourism destinations "10 New Bali" in the Wonderful Indonesia website. This study uses a quantitative research approach with descriptive content analysis methods. Selection of articles is based on researchers' observations, namely articles during February - September 2018, there are 37 articles studied which are then compiled into a coding sheet. The data analysis technique used is by calculating the average in each category. The results of this study indicate that the most widely used theme is the first with an average of 0.297 or 11 articles included in the theme of cultural tourism. Then with an average of 0.216 or as many as 8 articles included in the theme of marine tourism. And with an average of 0.189 or as many as 7 articles included in natural tourism. Whereas for the target of 37 articles studied, they obtained an average of 0.73 or as many as 27 articles showed to the community.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410040311008
Keywords: Tourism Programs, Themes and Targets, Tourism Commmunication
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 13 Jul 2019 01:31
Last Modified: 13 Jul 2019 01:31
URI : http://eprints.umm.ac.id/id/eprint/47000

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