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AKTIFITAS MARKETING PUBLIC RELATIONS PADA PERUSAHAAN ROKOK PUTRA MASA DEPAN (Studi Pada Divisi Marekting Dan Public Relations Perusahaan Rokok Putra Masa Depan)

Rosadi, Alvian Yogasara (2019) AKTIFITAS MARKETING PUBLIC RELATIONS PADA PERUSAHAAN ROKOK PUTRA MASA DEPAN (Studi Pada Divisi Marekting Dan Public Relations Perusahaan Rokok Putra Masa Depan). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The cigarette industry's market share is dominated by Sampoerna cigarettes, Gudang Garam, and Djarum. But it does not rule out the possibility that the cigarette industry in the smaller sector cannot take the market from competition in the big cigarette industry. Putra Masa Depan Cigarette Company is one of the middle class cigarette industries that can still stand up and grow despite entering the big cigarette industry market area. This study uses a case study research strategy in which by using this strategy researchers can develop in-depth analysis. The assessment of this study is a qualitative approach with a qualitative descriptive research type. By using a purposive technique. Technique of collecting interview data, documentation, and observation. Using the Miles and Hubberman data analysis technique, then the validity of the data was tested using the method of trianguation method. Marketing Public Relations Activities at Putra Masa Depan has five activities in marketing strategy, that is; Personal Selling, Sales Promotion (ODP, Hajatan, Entertain), Direct Marketing, Product Distribution, Corporate Branding, and Customer Loyalty Program

Item Type: Thesis (Undergraduate (S1))
Student ID: 201210040311261
Keywords: Marketing Public Relations Activities, Marekting Startegy, Putra Masa Depan Company
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 10 Jul 2019 02:08
Last Modified: 10 Jul 2019 02:08
URI : http://eprints.umm.ac.id/id/eprint/46873

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