AKTIFITAS COMMUNITY RELATIONS DALAM MELAKSANAKAN TANGGUNG JAWAB SOSIAL PERUSAHAAN PADA PT COCA COLA BOTTLING INDONESIA DI PASURUAN JAWATIMUR

Larasati, WahyuSepti (2010) AKTIFITAS COMMUNITY RELATIONS DALAM MELAKSANAKAN TANGGUNG JAWAB SOSIAL PERUSAHAAN PADA PT COCA COLA BOTTLING INDONESIA DI PASURUAN JAWATIMUR. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research is constituted of important function of community relations or Public Relations in a company, which is it as “communication facilitator” between the company it self and the community arround. An industry company must be very potential in infected the environment and all of that can not always be accepted by the community. Therefore, the community relations is needed to create the same point between company business and community’s. the community relations are implemented by Corporate Social Responsibility (CSR). The corporate social responsibility activity of PT Coca-Cola Bottling Indonesia-East Java are performing by Community Relations team to create a good and an effective relations with the community arround, so all conflicts are can be avoided. This research was use an approach qualitative with collecting data by interview and documentation methode, with informant who have been determined by Purposive Sampling technique. The obtained data was be analyzed by analysis of qualitative descriptive that emphasizing an emic perspective. Afterwards to know authenticity level of data, this research using the triangulation by Source triangulation Method. The Result of this research are indicate that a good relations between PT Coca-Cola Bottling Indonesia-East Java have been created since 1976 until now, by giving CSR program intensively and continously for the community arround the company. The CSR program are planned periodicly, for 6 months and 12 month

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