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DETERMINAN FAKTOR PENGAMBILAN KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE (Studi pada konsumen pengguna smartphone iPhone di kota Malang)

Pratama, Dhikky (2019) DETERMINAN FAKTOR PENGAMBILAN KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE (Studi pada konsumen pengguna smartphone iPhone di kota Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The aim of this study to learn the deterimants of smartphone iphone purchase decision-making factors in Malang city. The type of this research uses quantitative survey research. The sample in this study uses 100 respondents. The sampling technique use purposive sampling. Data collection techniques using questionnaires. The analytical tool are using the classic assumption test and multiple linear regression analysis. The results of this research are product quality, price perception and word of mouth significantly influence purchasing decisions. It means thatsmartphone iPhone have good quality, more expensive price and word of mouth communication as consideration consument tobuying smartphone iphone product.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510160311038
Keywords: Purchasing decisions, product quality, price perception, and word of mouth
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 03 Jul 2019 01:54
Last Modified: 03 Jul 2019 01:54
URI : http://eprints.umm.ac.id/id/eprint/46729

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