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STRATEGI PENGEMBANGAN OBJEK WISATA CAFE SAWAH DI DESA PUJON KIDUL, KECAMATAN PUJON, KABUPATEN MALANG, JAWA TIMUR

Wahyuningtias, Widytia Agung (2019) STRATEGI PENGEMBANGAN OBJEK WISATA CAFE SAWAH DI DESA PUJON KIDUL, KECAMATAN PUJON, KABUPATEN MALANG, JAWA TIMUR. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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PENDAHULUAN.pdf

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BAB II Tinjauan Pustaka,.pdf

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Abstract

Cafe Sawah concept has its own appeal because it combines the concept of cafes with the concept of agriculture and tourism. The objective of this research to analyze the strengths, weaknesses, opportunities, and threats and also discover the strategy development the tourism object of Cafe Sawah. Research sample include village goverment, managers, and tourism of Cafe Sawah. Determining of samples by accidental sampling method and the number of samples was 81 respondents. The analytical method used, namely SWOT analysis. Strength possessed unique tourist attraction, development of vehicle, the innovation of tourist attraction, promotion, a panorama of nature, entrance fee, and photo spots. Weaknesses possessed various food menu, quality of human resources, labor skills, facilities, road access, security, and food prices. Opportunities possessed increased tourism activities, cooperation, income level, related party support, and access security. Threats possessed good responses from the government, community participation, increase visits, travel interest changes, natural disasters, competitors, and also location distances from the city. The Result of the SWOT located in 4th quadrant, with the coordinate point (-1.76, -1.64) which means the weakness owned by the tourism object of Cafe Sawah can be a threat to the tourism activities. The accurate strategy to implement is a strategy of W-T (defensive) strategy to survive by reducing weaknesses and avoiding threats. Strategies that need to be implemented, namely training in human resource management ant tourism

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201510210311136
Keywords: Development Strategy, Tourism, SWOT analysis
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 27 Jun 2019 09:12
Last Modified: 27 Jun 2019 09:12
URI : http://eprints.umm.ac.id/id/eprint/46674

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