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Examining trust as key drivers in smart disclosure for sustainable consumption: the case of I-choose

Sayogo, Djoko Sigit and Zhang, Jing and Liu, Haixin and Picazo-Vela, Sergio and Luna-Reyes, Luis (2014) Examining trust as key drivers in smart disclosure for sustainable consumption: the case of I-choose. In: Proceedings of the 15th Annual International Conference on Digital Government Research. ACM Publications, New York, pp. 137-146. ISBN 978-1-4503-2901-9

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Abstract

Smart disclosure constitutes a form of open data policy that has the objective of promoting more sustainable economies and innovation by providing consumers with information to help them make better purchasing decisions. Trust in the information regarding product and certification is crucial for the adoption and usage of smart disclosure tools that make use of such information. In this paper, we investigate the determinants of trust in sustainable product information through a survey administered in Mexico and the United States. Our results suggest that brands and certificates reputation are important components to develop trust. Our results also suggest that additional information to verify label does not emerge as significant predictor to induce trust. We argue that to be useful, such information should be aggregated and presented to consumers in a simple way right at their fingertips. Finally, we found that support from government agencies and endorsement from non-for-profit organizations significantly influence consumer's trusting beliefs on sustainable practices information.

Item Type: Book Section / Proceedings
Keywords: Consumer Trust, Smart disclosure, Sustainability, supply-chain, ethnical consumption, private sector transparency
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Accounting (62201)
Depositing User: Atik Yuliawati
Date Deposited: 27 Jun 2019 07:23
Last Modified: 08 Nov 2019 08:57
URI : http://eprints.umm.ac.id/id/eprint/46592

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