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PERSEPSI LABEL HALAL DAN HARGA DALAM KEPUTUSAN PEMBELIAN KONSUMEN PRODUK MIE SAMYANG (SURVEI PADA KONSUMEN MUSLIM MIE SAMYANG DI KOTA MALANG)

Maftuhin, Ahmad Ubaid (2019) PERSEPSI LABEL HALAL DAN HARGA DALAM KEPUTUSAN PEMBELIAN KONSUMEN PRODUK MIE SAMYANG (SURVEI PADA KONSUMEN MUSLIM MIE SAMYANG DI KOTA MALANG). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The reason researchers are interested in studying this research starting from reporting on issues related to Samyang noodle products containing pork DNA and prices tended to be more expensive than other instant noodles. This study aimed to: (1) to determine the perceptions of halal labels and price perceptions in the consumer purchasing decisions of noodle products, (2) to determine the influence of perceptions of halal labels and price perceptions in samyang noodle products consumer purchasing decisions. This research is included in the descriptive research method with a quantitative approach. The method used in sampling is the accidental sampling method. The data analysis technique used statistical methods, namely validity test and instrument reliability test, multiple linear regression analysis which included t test, F test, and coefficient of determination (R2). The results of the research conducted were the partial test results, there were perception variables of halal labels and price perception variables that significantly influenced purchasing decisions. F test or simultaneous test that the perception variables of halal labels and price perception variables together significantly influenced the purchase decision of Samyang noodles. Independent variables which consisted of perceptions of halal labels and perceived prices had an effect on the variable of customer satisfaction (dependent) at 81.66% while the remaining 19.34% was influenced by other variables that were not in the regression model

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410210311064
Keywords: Perception of halal labels, Price, samyang noodles
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 24 Jun 2019 06:33
Last Modified: 24 Jun 2019 06:33
URI : http://eprints.umm.ac.id/id/eprint/46572

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