PENGARUH TERPAAN IKLAN 17-22 DI TELEVISITERHADAP PERILAKU HEMAT PENGGUNAAN LISTRIK(Studi pada Ibu-ibu PKK di RT 3 RW 13 KelurahanTulusrejo Kecamatan Lowokwaru Kota Malang)

LIBRIANTI, FENILIA (2010) PENGARUH TERPAAN IKLAN 17-22 DI TELEVISITERHADAP PERILAKU HEMAT PENGGUNAAN LISTRIK(Studi pada Ibu-ibu PKK di RT 3 RW 13 KelurahanTulusrejo Kecamatan Lowokwaru Kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Electric is a vital energy needed worldwide. Almost all activity aspects in human-life use electric, either at home, factory, company, or instance. We often find street lamps are still lighting at noon, even though in government offices. On the other side, society and industrial requirement on electric is getting higher and higher and cannot be satisfied by PLN so that currently Indonesia is hit by electrical crisis. For that purpose, PLN organizes many efforts to thrift electrical usage in order to prevent electric crisis, which has impact on electric extinction. PT. PLN as governments instance that running in electrical supply field in Indonesia conducts many electrical thrifty as suggested by Government Program. As the follow-up, PT. PLN has socialized its programs. The problem in this research is whether there is effect of television advertising 17-22 attack to electrical usage attitude of PKK women of RT. 3 RW. 13 Tulusrejo, Lowokwaru Subdistrict, Malang Regency. Type of this research is explanative research, which represents a research to examine the correlation between hypothesized variables. Data collection is done by distributing questionnaire and documentation. Data analysis uses reliability, validity, correlation coefficient, determinant, and simple linear regression tests. Based on the conducted research, it is obtained a result that reliability analysis produces alpha value of X = 0.822; Y = 0.882. While, validity test results reveals that rxy value = 0.05%)is bigger than r table value on confidence level of 95% ( with 42 respondents, that is 0.304. Thus, data is valid. Interpretation for the regression equation is as follow: Y = 12.152 + 0.603 and R-square value is 0.235. Based on the obtained research result, it can be concluded as follow: (1) that advertising 17-22 attack has effect on electrical usage thrifty attitude on PKK women of RT. 3 RW. 13 Tulusrejo of 0.484. (2) The effect of advertising 17-22 attack on electrical usage thrifty attitude on PKK women of RT. 3 RW. 13 Tulusrejo from regression value is 0.603 with significance level is 0.001. While if it is seen from x variable determination, advertising 17-22 attack give positive effect of 23.5%. It means that the rest variable is not included in this research.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HJ Public Finance
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 08 May 2012 03:40
Last Modified: 08 May 2012 03:40
URI: http://eprints.umm.ac.id/id/eprint/4638

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