SEGMENTASI PASAR POST HOC PADA JASA TRANSPORTASI TRAVEL POS MADIUN

Hertikasari, Pritha (2008) SEGMENTASI PASAR POST HOC PADA JASA TRANSPORTASI TRAVEL POS MADIUN. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research is done in Municipality of Madiun with title “Segmentation Market of Post Hoc at Service Transportation of Travel Post of Madiun”. Intention of this research is to know characteristic of potential cutomer of transportation service of Travel Post of Madiun evaluated from demography characteristic, behaviour and psikografi. Analyzer which used in this research is analysis of cluster (analisvs cluster). Analyse cluster of including analysis of multivariate that is grouping individuals into cluster pursuant to demography characteristic, behaviour and psikografi. Cluster 1 having the amount of members counted 52 responders and have mean characteristic have age to 15 - 25 year, having earnings Result research of segment show of transportation service of Travel Post of Madiun reside in segment 1 because the members amount of more than segment 2 and positive respon to the benefit variable of also more than segment 2. responder amount of segment 1 counted 52 responders (52 %) and segment 2 counted 48 (48 %). Conclusion of this research is that potential market of transportation service of Travel Post of Madiun is that all students / student have age to 15 - 25 year, last education of SLTA earn less than Rp. 727.000,00 and mean in this last three months go up travel once and not always use Travel Post if traveling to Madiun - Malang or on the contrary.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 08 May 2012 03:11
Last Modified: 08 May 2012 03:11
URI: http://eprints.umm.ac.id/id/eprint/4618

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