EVALUASI STRATEGI BAURAN PROMOSI PADA PERUSAHAAN ROKOK HF PRIMA MALANG

Herianto, Moh. Kurniawan (2008) EVALUASI STRATEGI BAURAN PROMOSI PADA PERUSAHAAN ROKOK HF PRIMA MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Promotion represent one of the important element of marketing which many using by company to draw consumer enthusiasm and improve society purchasing power. This matter because of promotion can function as a means of information about situation of product from a company, so that can push consumer in improving its purchasing power. Marketing promotion represent effort to submit message to public especially target consumer concerning existence a product in market as well as can be made as a means of to instruct leader in intake of correct decisions to reach the target of company. Intrinsically activity of promotion activity or way of to inform, to persuading or reminding someone about a service or product, involvement of society and company for the purpose of to be can accept and do activity desired by company. This Research title is " Evaluation Strategy Hotchpotch Promotion Company Of Cigarette of HF Prima Worse luck". Target of this research to know influence of promotion hotchpotch strategy to sale volume at company of cigarette of HF Prima" Unlucky. used Variable Research that is as becoming two that is free variable which cover: sales promotion and advertisement while variable tied of that is sale volume. Method analyse data which is used in this research that is doubled linear regresi, which used to measure how big influence of promotion hotchpotch variable to sale volume at PR. HF. Prima Worse luck. Examination of hypothesis by using test of F and test t. Test F used to test influence by simultan or with among advertisement variable ( X1), and sales promotion variable ( X2) to sale volume at PR. Prima HF Worse luck. While test of t used to test there is not influence of variable of independent to variable dependent by parsial or per variable. Pursuant to result of solution and research which have been conducted by hence can be pulled by the following conclusion: result of analysis can know that there are influence which is signifikan among advertisement variable and sales promotion to sale volume at PR. Prima HF Worse luck. Pursuant to result of coefficient of regresi advertisement variable have influence of larger ones compared to sales promotion variable to sale volume at PR. Prima HF Worse luck.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 08 May 2012 02:45
Last Modified: 08 May 2012 02:45
URI: http://eprints.umm.ac.id/id/eprint/4601

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