PENGARUH TERPAAN IKLAN MOLTO ULTRA VERSI ”MOLTO ULTRA SEKALI BILAS” TERHADAP PERSEPSI MASYARAKAT TENTANG PENGHEMATAN AIR BERSIH( Studi Pada Ibu Rumah Tangga RT.02 RW.06 Di Bandulan, Kecamatan.Sukun, Kelurahan. Bandulan, Kota Malang)

Kurniawan, Fajar (2010) PENGARUH TERPAAN IKLAN MOLTO ULTRA VERSI ”MOLTO ULTRA SEKALI BILAS” TERHADAP PERSEPSI MASYARAKAT TENTANG PENGHEMATAN AIR BERSIH( Studi Pada Ibu Rumah Tangga RT.02 RW.06 Di Bandulan, Kecamatan.Sukun, Kelurahan. Bandulan, Kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This study is based on ad impressions Molto Ultra product that can remove the foam when rinsing the clothes as well as conserve water. The phenomenon of clean water crisis in Indonesia attracted researchers to investigate how much influence Molto Ultra product advertising exposure on public perceptions about water conservation. Studies on housewives swing, the city of Malang. Formulation of the problem in this research, is there any effect of exposure to ultra molto ad version of "molto ultra rinse once a" community perceptions about water conservation. The theory used is the hypodermic needle model. This model has the assumption that the components of communication (communicator, message, media) is very powerful in influencing the communication means of communication that is "injected" directly to the soul of communicants. In this case the respondent received a persuasive message from Ultra Molto advertising medium that changed the system so that there are psychological effects on the cognitive aspect of opinion change, the addition of knowledge. Type in this research is to examine the relationship between the explanatory variables that are hypothesized by the quantitative approach. The population is RT.02 RW.06 In Bandulan, Sukun district, subdistrict Bandulan, Malang totaled for 42 people. Of the 42 people who meet kriteri for 40 people. The sampling technique with total sampling. Data collection techniques using questionnaires for testing the level of validity using correlation techniques and test the product moment formula Alpha reliability with the technique. Data analysis using regression analysis to test the effect of Ad Exposure Molto Ultra Against Public Perceptions About Saving Water and coefficient of determination analysis to predict the influence of variable X to variable Y. Based on the results of this study indicate that the value of the coefficient which shows that the relationship between advertising exposure independent variable with the dependent variable is perception of the public about conservation of clean water with correlation coefficient value of 0520. Through the F and t, can be obtained F value of 14 068, at 5% significance level obtained F value is 4.10. And the value of t equal to 3751, while the t with a value of 2.021. This means that F is greater than the F and t greater than t , so H is rejected and H is received, it means that your ad exposure Molto Ultra Rinse Once having little effect on public perceptions about conservation of water, so the hypothesis is otherwise acceptable. The coefficient of determination used to see how large the contribution of ad­free variable on the dependent variable, r obtained for 0270. That is, 27% variable public perceptions about the use of clean water is influenced by the independent variables are ad exposure Molto Once Ultra Rinse. While 73% of variables affect the public perception of clean water efficiency is affected by other variables not addressed in this study.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 08 May 2012 02:14
Last Modified: 08 May 2012 02:14
URI: http://eprints.umm.ac.id/id/eprint/4585

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