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Bahtiyar, Bahtiyar (2007) ANALISIS ISI TENTANG PESAN MORAL DAN PESAN SOSIAL PADA FILM FEARLESS KARYA RONNY YU. Other thesis, University of Muhammadiyah Malang.


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Amid the life of an increasingly advanced and sophisticated today, demanding people to continue try and competing hard in achieving citacita in his life. Coupled with globalization is increasingly unstoppable, causing the emergence of a variety of problems new. Among them is the emergence of the social crisis that makes the human experience moral and social decline. For those who have the ability to compete, can certainly through this difficult life. While that is not competitive, it will increasingly drowned and helpless. The author takes this problem, because the film Fearless by Ronny Yu, is a work top for Jet li (playwright and the main character) to give a message to the audience to not give up easily and always tough as it navigates kepahitan-kepahitan life. Fearless Film apart is one form of media entertainment for audiences, but also as a medium for the information of community through the message content in a film medium. Discharge Fearless film is also not free from Jet li attention to the phenomenon of suicide including the high country of China, is expected by the movie Fearless, perhaps to reduce the number of suicide country of China. The formulation of research problems is what level of frequency of messages that appear on Ronny Yu's Fearless movie works on the basis of a moral and social message. The purpose of this study This is to determine the level of message frequency that appears in the film Fearless work Ronny Yu based on a moral and social message and explain in descriptive kategori-kategori on both the message that have been defined previously as the reinforcement in delivery of messages in the movie Fearless. The method used was content analysis method. With the unit of analysis is the whole moral message and the social messages contained in the film Fearless which is aimed at determining the unit of analysis the entire scene in the movie Fearless has a moral and social message. Engineering data collection to include data on the coding sheet (coding shet) made based on the categories defined in the manufacture phase of the frequency measuring instrument appearance of a message based on the film scene by Ronny Yu's Fearless, with the help of two koder people to test the level kevaliditasan data acquisition on reliability test. Based on the analysis of existing data indicates that the moral message that appears in Fearless is a film values concerning fundamental moral good and bad words human acts committed to accountability in public life before God, ie, Confidence, Self Control and Policy. Frequency the appearance of wisdom with the highest message frequency scene 58 (39.96%), then positioned both in the category with a frequency of 46 Confidence scene (31.69%) and most slightly in the category with a frequency of 41 Self Control scene (28.24%). While the message emerging social values in the movie Fearless is concerning the relationship between individual, community relations and the relationship of social status and role-owned every member of society, both individuals and groups. The social messages include Friendship, Harmony and Honor. The highest frequency of occurrence is Honorary scene with a frequency of 58 (44.61%), then positioned both in the category Harmony with the frequency of scene 41 (31.52%) and least in the category Friendship with a frequency of 31 scenes (23.84%). From the above findings, it can be concluded that the moral message has more frequency higher than the frequency of social messages so that a stronger moral message in the delivery message in the movie Fearless as a whole. Similarly, delivery of specification messages verbally and non-verbal, it can be concluded that the specification verbal still stronger than in non-verbal. This shows that delivery of verbal messages are more dominant than in non-verbal. Advice can be given by the author for other filmmakers associated with the conclusion of the research is an action genre film Fearless which turned out to have a charge of moral and high social, so that in the delivery of certain messages not be delivered monotonically, but may also through the film which has high creativity to attract the attention of movie audiences.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Zainul Afandi
Date Deposited: 07 May 2012 08:29
Last Modified: 07 May 2012 08:29

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