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PENGARUH IKLAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada pelanggan Kebab Nasi Goreng Sultan Malang)

Putri, Deva Ayunda (2018) PENGARUH IKLAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada pelanggan Kebab Nasi Goreng Sultan Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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PENDAHULUAN.pdf

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BAB I.pdf

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Abstract

The purpose of this study was to examine the effect of advertising and product quality on customer satisfaction of poor sultan fried rice kebabs. This study uses a scale range analysis of 100 respondents who have been determined using purposive sampling technique as a sampling method using a questionnaire for data collection. The results of the study reveal that advertising has a positive and significant effect on customer satisfaction from the probability value of 0.000 <0.05 and product quality has a positive and significant effect on customer satisfaction from the probability value Sig 0.000 <0.05.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311530
Keywords: advertising, product quality, and customer satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 02 Apr 2019 01:07
Last Modified: 02 Apr 2019 01:07
URI : http://eprints.umm.ac.id/id/eprint/45672

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