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BUDININGTIYAS, IDA (2007) KOMUNIKASI PEMASARAN DALAM MENARIK MINAT PELAJAR UNTUK BELAJAR DAN BEREKREASI (Studi Di Obyek Wisata Jawa Timur Park Kota Batu). Other thesis, University of Muhammadiyah Malang.


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The development of tourism at this time can not be separated from public life, considering the field of tourism is one of the tools for earnings in the business sector or local revenue. Sightseeing currently experiencing a lot of growth and competitionstrict, because so many popping up obyekobyek attract tourism tourists at the same time due to the increasing needs of the community will entertainment needs. The need for entertainment or recreation has now become one basic human needs in general, adjusted for each income level individual. The development of tourism industry which increased in line with modern needs recreation and travel, the more a company engaged in services, especially in Batu that which has the natural conditions that support for tour, there are few recreational places in Batu can didilihat on (Appendix 1.1) With the proliferation of existing attractions in Stone Town attractions then any required to compete in the increasing number of tourists who visit. Tempattempat tourism more progress in the effort to increase its entertainment services, with more and many places tourism is increasingly widespread and diverse jasajasa and fasilitas-fasilitas given the level of competition among the managers tempattempat tourism. Existing tourism activity, either directly or indirectly directing people as consumers to be more selective and progressive decide the place where tourism is more qualified and has a value and not was limited to the attainment of inner satisfaction without the addition of value on the other. In order to achieve a healthy competition, competition in the form of price reduction should avoided. Instead, competition can be done by improving products and services to consumers in such a way that the product is to be complete. Thus there will be a healthy competition, while consumers can choose tourism products that suit your needs. Of the many existing attractions in Batu Malang, East Java Park is one of the resorts that are not less interesting than the objects another tour. East Java Park is still relatively young when compared to other recreational places in the city Stone. East Java Park offers new recreational entertainment for all ages, ranging children, teenagers to grandparents. Sightseeing was prepared as tourist attractions family in East Java. Park East Java, in addition to offer to tourists to also at the same recreation and learning activities in order to gain new knowledge pegetahuan developing science and technology acquired during this, the atmosphere recreational and relaxing. This can be seen from various facilities provided by the East Java Park, there are at least 39 kinds of facilities that can be enjoyed, in detail can be seen in (Annex 1.2). Learning and recreational facilities has influenced the types of visitors, from the data Park East Java marketing known total number of visitors in 2005 (annex 1.3) 87% (Percent) is dominated by students (Appendix 1.4). The data shows the amount of interest students to learn and play in East Java Park. Park East Java is an object tours which are well known in various corners of the area with gardens learn and berekreasinya, and all of that hard work could not be separated from the marketing division of communicating Java Park East. A modern organization both business and nonprofit companies (museums, bars Mereh, etc.) using various forms of marketing communications to promote what they offer and achieve financial and nonfinancial goals. In this case the role of communication is to differentiate the products offered by one companies with another company, and efforts to distinguish it is by communicate to consumers that the products offered differ by product their opponents. At a higher level here is not only the role of communication in support transactions with inform, persuade, remind and differentiate products but also offers a means of exchange itself. (Sutisna, 2002: 266). Marketing communication plays an important role for marketers, with no communication consumers and society as a whole will not know the existence of the product market. So on the basis that the authors are interested in performing in-depth study through research about marketing communications in East Java Park in attracting students to learn and recreation, which will be manifested in a thesis with the title "Marketing Communications In Attract Interest Student To Learn and play "with keywords communication marketing.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Zainul Afandi
Date Deposited: 07 May 2012 07:49
Last Modified: 07 May 2012 07:49

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