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SIMBOL-SIMBOL AGAMA DI IKLAN PRODUK DOMESTIK PEREMPUAN (Analisis Semiotika Pada Iklan Kosmetik Aishaderm, Sabun Resik-V, dan Hijab Zoya)

Hikmah, Nurul (2019) SIMBOL-SIMBOL AGAMA DI IKLAN PRODUK DOMESTIK PEREMPUAN (Analisis Semiotika Pada Iklan Kosmetik Aishaderm, Sabun Resik-V, dan Hijab Zoya). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

In recent years advertising in Indonesia has been dominated by Islamic advertisements. This is done because it follows the current market trends such as the trend of Hijabers among Muslim women. So that not a few advertising producers use religious symbols as a marketing strategy to attract consumers' buying interest. And as we know an advertisement cannot just be like that, it has gone through the creative process of making so that it is impossible without the conditions of the implicit or explicit meaning. So as to enable the production of religious symbols as a marketing strategy by providing a representation of meaning that becomes biased and responded to by the community to be a justification. This is the background for researching the form and meaning in the use of religious symbols on women's domestic product advertisements whose purpose is to explore and understand the meaning of the religious symbols used. The results of this study are the use of religious symbols, namely the use of hijab advertisement stars and depictions of hijab words that are represented differently from the meaning of the word hijab should, the use of HALAL MUI logos and halal words as a benchmark or measure in assessing something but different understanding in approach about law and rules logically, jurisprudence, the selection of Aishaderm's product name because a good Islamic name is used to be able to influence the thoughts of people who are used to attract purchase even though there are no specific criteria and requirements for determining the name of a product, dates as a cosmetic extract which has been intended for Muslim women even though there is no obligation for them to only be able to use products with dates only.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410040311085
Keywords: Religious Symbols, Semiotic Analysis, Advertising
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 28 Mar 2019 02:53
Last Modified: 28 Mar 2019 02:53
URI : http://eprints.umm.ac.id/id/eprint/45590

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