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TRADISI KOMUNIKASI BUDAYA MASYARAKAT SUKU SASAK MELALUI FESTIVAL BAU NYALE ( Studi Etnografi Komunikasi pada Masyarakat Suku Sasak Pulau Lombok Nusa Tenggara Barat)

Ardi, Muhammad Baskoro (2019) TRADISI KOMUNIKASI BUDAYA MASYARAKAT SUKU SASAK MELALUI FESTIVAL BAU NYALE ( Studi Etnografi Komunikasi pada Masyarakat Suku Sasak Pulau Lombok Nusa Tenggara Barat). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The diversity of Indonesian tribe and culture are priceless treasures, one of them is Sasak Tribe. The people of Sasak in Lombok Island have a culture they did at the month of February and March every year, called bau nyale. In addition to it existence from the past that made it interesting to be learnt, there are more uniqueness in this culture, like the times of the festival it self or the people faith in the culture. The activity of cultural communication Sasak People did in traditionalizing bau nyale festival, and the tradition of Sasak People cultural communication through bau nyale festival in Lombok Island, West Nusa Tenggara. Type of this research is qualitative research with communication etnography method and using purposive sampling technique to find 12 people appropriate with criteria to be the research subject. The research took times during October 2018 in Cerangang Village, Dane Rase, Keruak, East Lombok, West Nusa Tenggara. Data analysis technique used in this research are description, analysis, and interpretation. Results of the study shows that there are changes in cultural communication activity done by Sasak People in tradition of cultural communication through bau nyale festival. The changes of cultural communication activity prove that the culture affected by the space and the time. Even though the culture still living in Sasak People because the people keep it with different ways in every generation of them. The results supported by proof from researcher observation results and 12 people as research subject.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410040311421
Keywords: Cultural Communication Tradition, Sasak People, Bau Nyale Festival, Communication Etnography
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 28 Mar 2019 02:30
Last Modified: 28 Mar 2019 02:30
URI : http://eprints.umm.ac.id/id/eprint/45587

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