UMM Institutional Repository

ANALISIS SALURAN PEMASARAN KUBIS (BRASSICA OCELAREA) DI DESA NGROTO KECAMATAN PUJON KABUPATEN MALANG

Pujianto, Yusuf (2018) ANALISIS SALURAN PEMASARAN KUBIS (BRASSICA OCELAREA) DI DESA NGROTO KECAMATAN PUJON KABUPATEN MALANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (517kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (684kB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (498kB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (409kB)
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (1MB)
[img] Text
BAB VI.pdf
Restricted to Registered users only

Download (223kB)
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

This study aims to find out the cabbage marketing channels related to product flow, information flow, and financial flow in Ngroto Village, Pujon District and to know the efficiency of cabbage marketing in Ngroto Village. Determination of the location of the study was done purposively. Based on the results of the study there are four types of marketing channels namely marketing channels 1 from Farmers - Tengkulak - Wholesalers - Retailers - Consumers, marketing channels 2 from Farmers - Tengkulak - Retailers - Consumers, Marketing channels 3 from Farmers - Middlemen - Wholesalers - Consumers, and Market channel 4 is the most efficient, namely from Farmers - Wholesalers - Consumers. . The average price given is the market price that occurs when the transaction lasts around Rp. 1.458 / Kg. The price given by the middleman to the farmer is the price in the market when the transaction takes place, i.e. an average of Rp. 2,067 / kg, average - selling price of large traders Rp. 2,433, and the average selling price of the seller is Rp. 3700. The value of marketing efficiency is seen by comparing the value of marketing efficiency at each marketing channel. If the Marketing Efficiency value of a marketing channel is smaller / lower in percentage, then the marketing channel is efficient. The results of data analysis show that marketing channel efficiency 1 is 36.64%, marketing efficiency 2 is 25%, efficiency of marketing channel 3 is 23.38, and channel 4 efficiency is the most efficient because it only passes one marketing agency by 11.64% .

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201310210311166
Keywords: Cabbage, marketing channels, marketing margins
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 26 Mar 2019 08:27
Last Modified: 26 Mar 2019 08:27
URI : http://eprints.umm.ac.id/id/eprint/45533

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo